Newspapers in Burbank have been one of the most popular medium for fresh news all around the world. Every locality has its own way of reaching out to people with the use of the conventional newspaper. The fact is, there are billions of people around the globe who are subscribing for the daily papers in their locality. It has been a tradition for everyone to read their morning paper while enjoying a cup of coffee or eating breakfast.
However, news in Burbank has never been the same since the day the Internet has been introduced to the public. People have witnessed how Internet changed the way news in Burbank are delivered. With a laptop or a computer and an internet connection, you will be able to read the freshest news from around the world. After a decade that Internet has been used, online readers have grown considerably.
If you are made to choose from these two, what do you think you will prefer to read and get updates from?
Here are some facts you should know about newspaper and the Internet…
1. News are well researched and edited – this is one of the advantages of reading news from a newspaper. Writers are usually researching first hand facts about a situation and newspaper editors play a great role in the publication of the story.
2. News are concise – unfortunately, every newspaper writer has to be concise about the story he/she is writing because there can be no available space for very long stories. Thus, it has been a tradition of newspaper companies to be concise about the stories they publish.
3. News may be late – the printing and the delivery of the paper to readers and subscribers may be later than expected. The point is, it will take time to write, review, queue, print and deliver the stories.
1. News may also be well-researched and edited – this is not a guarantee, however. Not all of the news sites or online news community are reviewed by editors to fit the standard. Thus, as you may sometimes experience, there are misspelled words or grammatical errors in an online article or news.
2. News are longer – every writer has the abundance of space when it comes to online story writing. There is no limit how long the news or article may be. The fact is, it is even better to have longer stories. On top of that, one news forum may link to other authoritative news sites for references and further information.
3. News are often on time – most of the news communities bring the news to the people around the world real-time; it means that everyone can read certain news as they are happening. You do not have to wait for the delivery before you can actually read the stories–unlike newspaper.
When writing a feature story, one of the first things you must consider is the target audience. Is it for the general public or is it for a specific group of readers? If you are writing for the readers of a lifestyle magazine or for the lifestyle section in the newspaper, for example, you would need to consider whether you should write from the view of a third person or second?
Most feature stories are written from the third person. Exceptions where the second person is used instead is when the story is about 'what you should get', say, for an occasion or a festive season. Seldom is the first person used for feature writing except when the author is the narrating his or her own experience.
Take for example the first paragraph of a feature story on entrepreneurship written in the third person:
- John lost his job two years ago due to the economy downturn. Believing it to be only temporary, he actively seeks employment while upgrading his skills through short-term courses. Today, he is still unemployed. Now at the age of 41, he is forced to consider self-employment and entrepreneurship but is hesitant because he has been an employee his entire working life.
If this first paragraph is written in the second person, it would read:
- You have been an employee your entire working life. Two years ago, you lost your job due to the economy downturn. Believing the downturn to be only temporary, you actively seek employment while upgrading your skills through short-term courses. Today, you are still unemployed.
As you can read from the two approaches, the third person's voice draws the readers into the story better than the second person because there is no need for personal involvement in the story unless it is a call to action. It works fine to use the second person if you are writing for a lifestyle magazine showcasing shopping goods, but not quite fine for a news feature story that aims to convey a message containing facts and advices.
When writing for a news feature story, four components should be considered: anecdotes, quotes, facts, and statements of theme.
An anecdote in a news feature story should be written from a third person as the narrator. The purpose of this is to use content 'pull' to attract readers to a sense of reading a novel or a storybook. For a feature story to be successful, at least one anecdote should be included to help readers visualize the 'reality' of a situation or the life of the person being told in the anecdote.
A feature should also include facts and quotes for angles of human interest. Facts may be research finding that quantify the content of the story, official statistical figures, or actual events witnessed by people:
- According to official figures from the manpower department, unemployment is now at 4.5 percent.
Quotes are actual account of events by witnesses or spoken comments of people interviewed. Quotes can be direct or indirect. For a feature story to be credible and interesting, both direct and indirect quotes are necessary.
A direct quote is the actual spoken words by persons interviewed:
- "I have been an employee my entire working life," said John Doe, 41, a retrenched worker.
An indirect quote is a paraphrased or rephrased writing of actual words spoken by persons interviewed:
- John Doe, 41, said he has been an employee his entire working life.
Statements of theme are sentences that links original theme of the story to various parts of the feature. This is especially useful when there are multiple sections or story points that need to be expanded in different areas of the feature. The objective of statements of theme is to draw the readers back to the main theme of the story.
The feature story is usually written with each paragraph pulling the readers forward to read on to the point of closure or a conclusion or instructions to proceed further. It is usual to end the story by drawing the readers' attention back to the points being told at the lead paragraph, but with added knowledge on the subject.
Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking... but your mind doesn't seem to come up with any ideas.
Here are 10 tips to help you find good article ideas...
#1. Make an Ideas List
If you've been writing articles for a while, you know your brightest ideas don't usually come to your mind when you need them. Actually, you usually get the best ideas when you're doing something else and thinking about another thing.
But everything changes when you decide to sit and write an article... you get the writer's block. You really need a good idea for your next issue... but your mind doesn't help a bit.
The solution is creating an idea list. Whenever you get a bright idea, just add it to your list. After a short time, you'll have a list full of creative ideas for your next 20 issues at least. So whenever you want to write an article, you simply take a look at your list and choose an idea you feel like writing about.
I've been using this technique for almost a year and it has really helped me write better articles faster and easier!
#2. Do a Little Keyword Research
Find out which keywords your target market are searching in search engines. Then write an article about it. So not only you will provide your subscribers with the exact information they're looking for, but you may also get a top ranking for that article in search engines - which will bring you lots of targeted traffic for free.
Wordtracker is an essential keyword research tool that I always use to get many keyword ideas and find out how many times people have searched for them. You can also use Overture free keyword suggestion tool.
#3. Ask Your Readers
To turn your subscribers into loyal readers and win their trust, you should provide them with the exact information they're looking for.
The easiest way to find out "what" exactly they want to know is simply adding a "Ask the Editor" section to your newsletter. Soon you will receive lot of emails from your readers asking you for advice about various topics.
You can choose the most common questions and problems and write an article about it. So you'll get lots of great article ideas for your future issues. What's more, your readers will love your newsletter for providing them with the exact information they need!
#4. Study Forums where Your Target Market Hangs out
More and more people participate in forums these days. One of the reasons is because you can get professional advice for free. And this is exactly what makes forums a great place for you to get bright ideas for your newsletter content.
You simply need to go to the forums where your target market hangs out. There you will discover many of the most common questions and problems your target market has. So you can write helpful articles about them.
#5. Browse Article Directories
There are many article directories available online. You just need to browse related categories to your newsletter topic and take a look at article titles. They will inspire you and give you awesome content ideas for your newsletter.
Here are some of the largest article directories...
#6. Review Other People's Products
You might know many great books, software programs, and services that will benefit your newsletter readers. So why not write an honest review about one of them to help your subscribers make the right decision?
What's more, you can join their affiliate program and earn a commission from every sale you make via your affiliate link. This can make you a lot of money because if you provide your readers with a honest review about a useful product, many of them will buy the product and you'll get a commission.
Just remember your role as an affiliate is NOT to sell. It's the most common mistake affiliates make. Selling is the duty of the merchant. Your role is PREselling. It means warming up your visitors and putting them in an open-to-buy mindset.
I had almost no affiliate income before I discovered this secret. Then a friend recommended me Make Your Content PREsell - An awesome ebook about the #1 secret to affiliate marketing success.
I owe a big part of my success to this ebook. I highly recommend it! You can learn more about it at: http://mycps.sitesell.com/best-offer.html
#7. Interview an Expert in Your Field
People like to hear success stories and learn how successful people have reached to where they are now. You can interview successful people in your field by email or phone.
Well-known experts are usually very busy, so they won't accept long interviews. In general, the more famous an expert is, the shortest your interview must be or they won't accept it.
The experts you choose to interview should not necessarily be very famous - like multi-millionaires. They hardly accept to let you interview them. You can interview an ordinary person who has been fairly successful in your field.
#8. Write How-To Articles
You can write how-to articles about almost anything. People love how-to articles. Here are some sample titles...
* How to Go to Sleep in 3 Minutes
* How to Cure Your Headache in 5 Minutes without any Medicine
* How to Look 10 Years Younger
#9. Give a Certain Number of Tips, Ideas, etc.
People love articles that promise to give a certain number of tips - like this article :). These articles are also easy to write. For example you can easily find 3 tips about any topic and turn it to an article. Here are some title examples...
* 5 Tips on How to Deal with an Overbearing Boss
* Top 10 Questions to Ask in an Interview
* 9 Creative Home Business Ideas to Start with Less than $100
#10. Use Guest Articles
Don't feel like writing an article or just don't have the time? No problem. You can publish someone else's article in your newsletter for free. I've introduced some large article directories here in this article in Idea #5.
Since it's much easier to copy and paste a written article than spending time on writing your own, you may be tempted to use guest articles as your main article in many of your issues. But do yourself a favor and don't do it too often. Let me explain why...
What's the goal of your newsletter? Isn't it to win your prospects' trust and prove your expertise to sell them your own products or affiliate products? So if you don't write the majority of your newsletter articles yourself, how can you prove your expertise?
# Final Thoughts
I hope this article helps you get creative article ideas for your newsletter. But if you haven't found a good idea yet, don't push yourself too hard. Don't point a gun to your mind and order it to give you a great idea or you will shoot. 🙂
After all, it's YOUR mind. It's what has always helped you in your business... and your life. So be kinder to it. Relax and take sometime off. Go outside and let your mind rest for a while. Don't even think about your newsletter.
Then get back to this article and try to find a good idea. If you get an idea for your next issue, well done! I'm happy for you!
But if you still can't seem to come up with anything, no problem. Just send a message to your readers and let them know you won't publish your newsletter this week/month.
And remember... your happiness, your health, and enjoying your life is what matters the most. You don't have to write your newsletter until next week, next month... or even next year. Your newsletter is just a small part of your business... and your business is only a small part of your life.
Wish you happiness, health and wealth! 🙂
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