New York american daily news

Tomorrow’s newspaper in New York  is a very different beast! With the increasing availability of instant news and information 24/7, the ‘news’ part of newspapers is rapidly morphing. If I want to know who did what when or what today’s big issue is, whether that be globally, nationally or locally, I have a seemingly unlimited choice of instant news services from which to choose. Even my old mobile phone grants me immediate internet access, meaning keeping up with the Jones’s has never been easier.

So why do we still have newspapers in New York ? Everyone knows that circulation is plummeting, but a few of us die-hards believe there will always be print. Why? Because it is comfortable. The Y-Gens are still buying their magazines and books because they also enjoy that relaxing slump on the couch with a drink, snacks and an engaging read. The operative word here of course is engaging!

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Tomorrow's newspaper is a very different beast! With the increasing availability of instant news and information 24/7, the 'news' part of newspapers is rapidly morphing. If I want to know who did what when or what today's big issue is, whether that be globally, nationally or locally, I have a seemingly unlimited choice of instant news services from which to choose. Even my old mobile phone grants me immediate internet access, meaning keeping up with the Jones's has never been easier.

So why do we still have newspapers? Everyone knows that circulation is plummeting, but a few of us die-hards believe there will always be print. Why? Because it is comfortable. The Y-Gens are still buying their magazines and books because they also enjoy that relaxing slump on the couch with a drink, snacks and an engaging read. The operative word here of course is engaging!

Newspaper magnates are scrambling madly like a flock of geese in hunting season, desperately seeking new ideas from pricy consultants to engage their disparate audiences as subscription and print-ad revenues nose dive. The really big end of town is buckling under its own ancient weight, stunned in the headlights of a much faster moving information superhighway. The choice is change or die.

But change for these guys is tough. They are often fourth or fifth generation family moguls who know little else beyond the print world. "Ok, we've built our website...now what?" The smart players are restructuring their offices in information-centric floor plans where a byte of news travels simultaneously to each media team where it is chopped, shaved, spiced and uploaded to the net, print production, radio, TV, mobile etc. The not-so-smart are sacking staff and closing shop, or even worse shaking their heads, holding their nose, closing their eyes and hoping the naughty internet thingy will just go away.

So the stage is set for a media revolution, where only the smart and nimble will triumph. Such a scenario has opened the door for the smaller players, who were previously excluded from the game owing to costly entrance fees and ruthless incumbents. Now however, powerful publishing software is extremely affordable, putting everything up for grabs. The little guys are redefining an archaic industry.

Over the past five years thousands of localised 'news' websites have sprouted around the world. Some with significant venture capital funding, some dabbling off-shoots of the big companies, others simply built by community minded individuals. The spin on these sites tends to be user-generated content, or 'citizen journalism', whereby locals tell their own stories, report on events that might otherwise be overlooked by mainstream media, or simply weigh in with an opinion or rebuff.

In 2004 'The Word' newspaper was launched in Canberra, Australia. At the time this was the first tabloid in the world to be written entirely by its readers, circulating 35000 gloss covered copies monthly to 900 sites across Australia's capital city. The beauty about this model was not only that content was free, but that it evoked immediate loyalty. Anyone who got an article published in print, or knew someone else who got published, inevitably showed friends.

But could we really call this a newspaper? Was it more like a magazine? A newszine? A yarnpaper? A plog (printed blog)? Whatever it was, it carried $30,000 of advertising in every issue and another $1000 p/m of online ads! It engaged its readers. As the adage proclaims, get your content and distribution right and the advertisers will follow.

So we come back to content, the 'news' in newspapers. With the eruption of online commerce we are witnessing a turning point for content. Earning money online is all about 'eyeballs' - getting traffic to your site. Unfortunately the very same freedoms we cherish about the internet also drown us in spam and crap content. Waving a flag above the dumping grounds of useless and tedious content is becoming quite an art, a trade to which professional and novice authors are gravitating in droves.

Content will soon be entirely free! Already the industry is filling with content conduits, like Ezine Articles, Squidoo, Wordpress, Twitter and plenty more. Authors upload their articles, as I will do with this article, to these newly forming content kings. These kings then push the content to relevant members who have flagged certain interests in membership profiles. These members then publish that content into their own websites or publications.

But where is the money in all this? Well the conduits charge for premium privileges for both authors and publishers and the authors charge for...hmmm...that's right, nothing! And that is why this is so beautiful - there really is something in it for the author - reputation. Prolific and intelligent authors can now get their message out there faster than ever and gain hundreds of thousands of readers overnight, which translates to hundreds of thousands of eyeballs back at the author's website wanting more. Another name for this phenomenon is 'content marketing', whereby the author creates positive, informed conversations around products or services.  

Pulling together these clues, tomorrow's newspaper is looking more like a hybrid of blogs, magazines, newspapers, forums and books. It is a disposable, stylish freebie, with likely a gloss cover and smaller than a tabloid so that it can be folded into the back pocket. It survives entirely on advertising and addresses in one sweep a bunch of interest sets that are beyond news. The stories are the neighborly conversations over the back fence. Opinions are rife from front cover to the last page. Articles inform the evermore discerning readers of the pros and cons of a wide range of products and services, toward generating trust first, not the sale. If you want the latest news, open your iPhone. If you want a bunch of stories, pictures and meanderings, pick up your local musepaper!

Newspaper Inserts - Distributing Your Flyers

This article addresses the law relating to copyright in news headlines and explores the case law relating to whether media publishers can protect their headlines as original literary works.

Media companies have tried to claim copyright protection over newspaper headlines reproduced on the internet. News publishers have claimed that news headlines qualify for copyright protection as original literary works under copyright legislation. As early as 1918 in the case of International News Service v Associated Press 248 U.S. 215 the US Supreme Court has held that there can be no copyright in facts or 'news of the day'.

However unlike in Commonwealth countries like Australia where there is no recognition of a tort of misappropriation the United States recognises a doctrine of misappropriation of hot news. This tort has enabled media publishers and other organisations to gain the right to protect other entities from publishing certain 'facts' or data, including news and other time-sensitive information during a certain window period to enable the organisation which has invested in gathering the data can recoup their investment. There are a number of criteria which must be satisfied to prevail in an action of hot news misappropriation

As stated above, Commonwealth Courts have rejected a tort of unfair competition as framed in the United States and have decided such cases solely on the basis of copyright law. Courts have been reluctant to afford literary copyright to titles, characters and news headlines. However newspaper publishers have only recently brought legal action in Australia for copyright infringement in their headlines and portions of their articles on the basis that the reproduction or abstracting of headlines is equivalent to theft of their content. Newspaper publishers have tried to obtain copyright protection in their headlines as discrete original literary works under copyright legislation.

For copyright protection to exist a literary work must exist and not every piece of writing or printing will constitute a literary work within the meaning of the law.

Typically, single words, short phrases, advertising slogans, characters and news headlines have been refused copyright protection even where they have been invented or newly coined by an author. The courts have given different reasons for denying copyright protection to such works. One reason offered by the Courts is that the 'works' are too trivial or not substantial enough to qualify for copyright protection. The case of Exxon Corporation v Exxon Insurance Consultants Ltd (1981) 3 All ER 241 is a leading English precedent where copyright was refused for the word Exxon as an original literary work.

Exxon argued it enjoyed copyright in the word Exxon having invested time and energy in employing linguists to invent the word, contending that the actual size of the literary work doesn't preclude a work from acquiring copyright protection. The court found that the work was too short or slight to amount to a copyright work.

The Court also stated that although the word was invented and original it had no particular meaning, comparing it with the word 'Jabberwocky' used for Lewis Carroll's famous poem. US case law has only recognised limited intellectual property rights in invented names or fictional characters in exceptional cases. There is no modern English or Australian case which has recognised that titles, phrases, song and book titles should be granted copyright protection.

Publishers asserting copyright in headlines contend that compiling and arresting headlines involves a high degree of novelty and creativity, and that headlines should qualify as original literary works. To be a literary work, a work has to convey pleasure or afford enjoyment or instruction. A literary work must also be original, and to satisfy the test of originality it must be original not just in the sense of originating from an identifiable author rather than copied, but also original in the particular form of expression in which an author conveys ideas or information. This is because copyright is not meant to protect facts or ideas.

The question whether copyright can subsist in newspaper headlines was discussed briefly by a Judge in a Scottish case called Shetland Times Ltd v Wills [1997] FSH 604. The Judge didn't arrive at a final conclusion as to whether a newspaper headline can be a literary work, but expressed reservations about granting copyright to headlines, especially where they only provide a brief indication of the subject matter of the items they refer to in an article.

Newspaper headlines are similar in nature to titles of a book or other works and titles, slogans and short phrases which have been refused copyright protection. In the case of IceTV Pty Ltd v Nine Network Australia Pty Ltd [2009] HCA 14, the High Court held that no copyright can subsist in a programme title alone. The Courts have based their reasons for refusing copyright protection to such works both of the basis that they are too short (see Francis Day & Hunter Ltd v Twentieth Century Fox Corp Ltd (194) AC 112) or alternatively that titles of newspapers, songs, magazines, books, single words and advertising slogans lack sufficient originality to attract copyright protection.

The title 'Opportunity Knocks' for a game show was refused protection, as was the title "The Man who Broke the Bank at Monte Carlo" for a song and "Splendid Misery" for a novel. Courts have also refused copyright protection for invented names such as Kojak and newspaper titles such as 'The Mirror'. Such titles and names may however be protected by other forms of intellectual property such as trademark law or the tort of passing off.

Whilst Courts have recognised that newspaper headlines may involve creative flair and be clever and engaging but represent little more than the fact or idea conveyed.

Fairfax Media Publications Pty Ltd v Reed International Books Australia Pty Ltd the Federal Court of Australia has ruled that newspaper headlines are not capable of copyright protection. Reed and collected and reproduced the news headlines and articles appearing in the Australian Financial Review on it's Abix subscription service. Fairfax alleged that by producing abstracts of the articles in their service Reed had infringed the copyright in a number of works, being the headlines as a separate literary work and in the headline and article together, as a 'combination work', all of the articles, headlines and bylines as a 'compilation' and also published edition copyright in each of the Australian Financial Review. The Court held that the headline was too trivial to be copyrightable and did not amount to a substantial part of the combination work so as to amount to infringement and the combination work didn't amount to a work of joint authorship.

The law in the United States is somewhat unsettled in relation to the rights of news aggreggators to engage in such activity due to the existence of the tort of unfair competition which is recognised in some US States.

The Court held that even had the use amounted to infringement it would have been excused by the defence of fair dealing.

 


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New York american daily news

Newspapers in New York have been one of the most popular medium for fresh news all around the world. Every locality has its own way of reaching out to people with the use of the conventional newspaper. The fact is, there are billions of people around the globe who are subscribing for the daily papers in their locality. It has been a tradition for everyone to read their morning paper while enjoying a cup of coffee or eating breakfast.

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However, news in New York has never been the same since the day the Internet has been introduced to the public. People have witnessed how Internet changed the way news in New York are delivered. With a laptop or a computer and an internet connection, you will be able to read the freshest news from around the world. After a decade that Internet has been used, online readers have grown considerably.

If you are made to choose from these two, what do you think you will prefer to read and get updates from?

Here are some facts you should know about newspaper and the Internet

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Newspaper

1. News are well researched and edited – this is one of the advantages of reading news from a newspaper. Writers are usually researching first hand facts about a situation and newspaper editors play a great role in the publication of the story.

2. News are concise – unfortunately, every newspaper writer has to be concise about the story he/she is writing because there can be no available space for very long stories. Thus, it has been a tradition of newspaper companies to be concise about the stories they publish.

3. News may be late – the printing and the delivery of the paper to readers and subscribers may be later than expected. The point is, it will take time to write, review, queue, print and deliver the stories.

us publication new york daily news

Internet

1. News may also be well-researched and edited – this is not a guarantee, however. Not all of the news sites or online news community are reviewed by editors to fit the standard. Thus, as you may sometimes experience, there are misspelled words or grammatical errors in an online article or news.

2. News are longer – every writer has the abundance of space when it comes to online story writing. There is no limit how long the news or article may be. The fact is, it is even better to have longer stories. On top of that, one news forum may link to other authoritative news sites for references and further information.

3. News are often on time – most of the news communities bring the news to the people around the world real-time; it means that everyone can read certain news as they are happening. You do not have to wait for the delivery before you can actually read the stories–unlike newspaper.

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Tomorrow's Newspaper

Newspaper inserts are a cost-effective and guaranteed way to have your flyers delivered directly into the homes of your potential customers. Advertising with full color flyers is a time-tested and proven method of marketing that can generate immediate sales and help your company with branding.

What is a newspaper insert?

A newspaper insert is simply a flyer that is distributed into homes or news stands via the newspaper. Once your flyer is placed into it becomes a "newspaper insert" which is also commonly referred to as a preprint, P&D, and/or Free Standing Insert (FSI).

Do you have an effective newspaper insert?

Before you even think about inserting your flyer into the newspaper you will want to make sure you have a great design. Here are a few things to consider when designing a newspaper insert for your small business.

  • Do you have attractive graphics and an overall high quality flyer?
  • Do you have a "call to action" such as a sale, promotion, or special event?
  • Have you included (easy to find) contact information?
  • Does your flyer stand out from the competition?
  • Do you have a way to track results such as a coupon or phone line?
  • Have you had a professional designer create or review your flyer?
You should answer yes to all of these questions before sending out your flyer.

What are the benefits of newspaper inserts?

  • More cost effective than direct mail, shared mail, radio, and television.
  • Guaranteed delivery into thousands of homes.
  • Targeted by zip code and demographics.
  • Generate instant responses and sales.
  • Time-tested method of marketing that yield great results.
  • Lends credibility to your business and build your brand.
  • Newspapers are a trusted source of information in your community.
  • Newspaper inserts typically remain in homes for 2-3 days after delivery
  • ....and the list could go on!

Don't throw away your small business advertising dollars. They are a smart, safe, and cost-effective way to launch a successful advertising campaign within your community.

Copyright © 2007 Taradel, LLC. All rights reserved.

Writing a News Feature Story

When writing a feature story, one of the first things you must consider is the target audience. Is it for the general public or is it for a specific group of readers? If you are writing for the readers of a lifestyle magazine or for the lifestyle section in the newspaper, for example, you would need to consider whether you should write from the view of a third person or second?

Most feature stories are written from the third person. Exceptions where the second person is used instead is when the story is about 'what you should get', say, for an occasion or a festive season. Seldom is the first person used for feature writing except when the author is the narrating his or her own experience.

Take for example the first paragraph of a feature story on entrepreneurship written in the third person:

  • John lost his job two years ago due to the economy downturn. Believing it to be only temporary, he actively seeks employment while upgrading his skills through short-term courses. Today, he is still unemployed. Now at the age of 41, he is forced to consider self-employment and entrepreneurship but is hesitant because he has been an employee his entire working life.

If this first paragraph is written in the second person, it would read:

  • You have been an employee your entire working life. Two years ago, you lost your job due to the economy downturn. Believing the downturn to be only temporary, you actively seek employment while upgrading your skills through short-term courses. Today, you are still unemployed.

As you can read from the two approaches, the third person's voice draws the readers into the story better than the second person because there is no need for personal involvement in the story unless it is a call to action. It works fine to use the second person if you are writing for a lifestyle magazine showcasing shopping goods, but not quite fine for a news feature story that aims to convey a message containing facts and advices.

When writing for a news feature story, four components should be considered: anecdotes, quotes, facts, and statements of theme.

An anecdote in a news feature story should be written from a third person as the narrator. The purpose of this is to use content 'pull' to attract readers to a sense of reading a novel or a storybook. For a feature story to be successful, at least one anecdote should be included to help readers visualize the 'reality' of a situation or the life of the person being told in the anecdote.

A feature should also include facts and quotes for angles of human interest. Facts may be research finding that quantify the content of the story, official statistical figures, or actual events witnessed by people:

  • According to official figures from the manpower department, unemployment is now at 4.5 percent.

Quotes are actual account of events by witnesses or spoken comments of people interviewed. Quotes can be direct or indirect. For a feature story to be credible and interesting, both direct and indirect quotes are necessary.

A direct quote is the actual spoken words by persons interviewed:

  • "I have been an employee my entire working life," said John Doe, 41, a retrenched worker.

An indirect quote is a paraphrased or rephrased writing of actual words spoken by persons interviewed:

  • John Doe, 41, said he has been an employee his entire working life.

Statements of theme are sentences that links original theme of the story to various parts of the feature. This is especially useful when there are multiple sections or story points that need to be expanded in different areas of the feature. The objective of statements of theme is to draw the readers back to the main theme of the story.

The feature story is usually written with each paragraph pulling the readers forward to read on to the point of closure or a conclusion or instructions to proceed further. It is usual to end the story by drawing the readers' attention back to the points being told at the lead paragraph, but with added knowledge on the subject.

 


New York american daily news

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